Crafting stories, creating impact.

Tip Tuesday – ElectraCast Media

As part of my social media content strategy work at ElectraCast Media, I created and managed the weekly "Tip Tuesday" series—short, engaging posts designed to inspire creative entrepreneurs and independent artists.

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Unapologetically Fab – Instagram Copy & Strategy

At ElectraCast Media, I supported social media content development for the brand Unapologetically Fab, a platform that empowers women to turn passion into purpose. My work included writing compelling Instagram post copy, conducting hashtag research to improve discoverability, and aligning brand messaging with audience values.

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Holiday Campaign – Themed Podcast Highlights

As part of our seasonal marketing efforts at ElectraCast Media, I created festive social media posts for holidays like Halloween, Valentine’s Day, and Easter. I developed audience-focused captions, paired them with curated episodes, and encouraged listeners to explore content that matched the spirit of each holiday.

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ECM x Conscious Vision Records – New Album Launch Campaign

Collaborated with Conscious Vision Records to craft compelling copy and promotional materials for a new album release. I led the creation of newsletter content, developed a social media countdown calendar to build anticipation, and wrote engaging captions that highlighted the artist’s voice and creative story.

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As a volunteer with Contra Costa Animal Services, I focused on promoting dog adoptions to Chinese and overseas Chinese communities through platforms like RedNote and Xiaohongshu. I created culturally tailored adoption campaigns by designing posters, editing engaging videos, and writing compelling copy to spotlight each dog’s personality. My work aimed to bridge language and cultural gaps, helping more shelter dogs—like Brooklyn—find loving homes through accessible and emotionally resonant storytelling.